What are long-tail keywords

Long-tail keywords are specific, detailed search phrases that contain three or more words and are more targeted than broad primary keywords. While primary keywords are short, generic terms that attract high search volumes, long-tail keywords capture more specific search intent from users who know exactly what they're looking for.

For example, if your primary keyword is "workout," some long-tail variations might include:

• "30-minute HIIT workout for beginners"
• "how to work out with kettlebells at home"
• "best post-pregnancy workout routines"
• "low-impact workout for seniors with arthritis"

Why Are Long Tail Keywords Important?

Less Competition

Long tail keywords have lower search volumes, but this isn't necessarily a bad thing. The competition for these keywords is significantly lower, making it easier and less expensive to rank for them. This means you can target ad campaigns and marketing efforts more effectively without breaking the bank.

Attracting Niche Customers

Long tail keywords can attract niche customers who are looking for something very specific. For instance, instead of targeting "comic books," you could target "1970s comic books." These customers are more likely to explore the rest of your site and convert into paying customers.

Higher Conversion Rates

Customers who use long tail keywords often know exactly what they want and are ready to buy. For example, someone searching for "elegant themes divi lifetime membership" is likely to convert compared to someone searching for just "divi."

How to Use Long Tail Keywords

In Blog Posts

When writing a blog post, think about how you can incorporate long tail keywords naturally. For example, if you're writing about "WordPress hosting," you might include sections on different types of hosting, top companies, and in-depth looks at specific options. This is where you can use long tail keywords effectively.

Answer Questions

More users are searching through virtual assistants like Alexa. You can optimize your content by including long tail keywords in the form of questions and answers. This helps you rank better in voice searches and provides valuable information to your readers.

Tools to Find Long Tail Keywords

Google Autocomplete

Google Autocomplete suggestions are a gold mine for long tail keyword research. Just start typing a keyword, and Google will show you related searches. You can also use tools like Ubersuggest and KeywordTool.io to scrape Google Autocomplete data for you.

Semrush Keyword Magic Tool

Semrush's Keyword Magic Tool is another great resource for finding long tail keywords. Enter a broad keyword, and the tool will generate a list of related long tail keywords with metrics like search volume and keyword difficulty.

Answer The Public

Answer The Public generates question-focused keywords. Enter a broad keyword, and the tool will show you questions people are asking about that topic. These questions are often long tail keywords that you can target in your content.

Conclusion

Long tail keywords are a powerful tool in your SEO arsenal. They help you attract targeted traffic, reduce competition, and increase conversion rates. By incorporating long tail keywords into your content strategy, you can reach niche audiences and improve your overall SEO performance.

For more information on SEO and how to optimize your website, check out our blog post on What is SEO.

Happy optimizing!

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References:

• WordStream
• Semrush
• Backlinko